In today’s digital age of AI, content is jam-packed everywhere — websites, blogs, social media, emails. But do you think all content gets noticed? No way! If you want your content to hit the right target and audience, you need a lot more than just good old content writing — you need to strategize.
Here, let’s have a look at the basics of web content writing, including keyword research, finding trending blog topics to write about, and writing to create the opening for conversions.
What Is Web Content Writing All About?
Web content writing is the job of creating online material that serves a target goal — whether it’s about selling stuff online, entertaining, or ranking on the top spots of search engines. It includes:
- Website pages such as Home, About, and Services
- Blog posts – both personal and business
- Product descriptions – for both virtual software products and physical gadgets or equipment
- Landing pages that aim to drive sales or conversions
- FAQs, knowledge base articles, and how-to guides
Unlike conventional print content, web writing is scannable, concise, and optimized for search engines (SEO).
Start with Keyword Research
Before you start writing, you should first find out what your target audience is searching for. Keyword research helps with this.
Tools to Use:
- Google Keyword Planner (free with a Google Ads account)
- Ubersuggest
- AnswerThePublic
- Google Trends
- Keywords Everywhere (browser plugin)
How to Do It:
- Think about a topic in your area of interest or niche (e.g., “content writing tips”).
- Use online tools to find high-volume, low-competition keywords.
- Note long-tail keywords (e.g., “content writing tips for beginners”).
- Choose a main keyword and one or two supporting keywords.
Pro Tip: Focus on writing for people first. Optimizing for search engines comes next in priority.
Find Trending Topics in Your Blog Niche
Stuck for blogging ideas? Look online to see what’s already gaining traction at the moment.
Methods:
- Google Trends – search by region and topic.
- BuzzSumo – view top shared articles by keyword.
- Reddit & Quora – find frequently asked questions in your niche.
- Twitter/X & LinkedIn – follow hashtags related to your niche, business, or area of interest.
- Competitor blogs – check what they’re doing and writing about lately.
Example: If you’re in content writing, topics like “AI tools for content writers” or “Google’s latest SEO update” are likely popular at the moment.
Writing Tips for Better Web Content
To keep your content precise, reader-friendly, and engaging, follow these tips:
- Start with a hook – ask a bold question or make an interesting promise.
- Use clear headings (H2, H3) – helps both users and SEO.
- Short paragraphs (2–3 lines) – avoid large blocks of text.
- Bullet points and lists – easier for the reader to scan.
- Internal and external links – build trust, authority, and boost SEO.
- Call to Action (CTA) – guide your readers on the next step to take.
Final Check Before Posting the Content
- Does the main keyword insertion appear natural?
- Is your title attention-grabbing and keyword-optimized?
- Are your images optimized for the web (compressed and tagged)?
- Is your meta description engaging and under 160 characters?
- Did you proofread for grammar, flow, connectivity, and clarity?
Wrapping Up
Content writing is not just about putting random words together — it’s about putting the right words in the right place, before the right audience, and at the right moment. It’s serious business.
As you build your blog or website, consistency and clarity become more important than grammar or perfection. When you do proper keyword research, pick trending topics, and add the right keywords, you’ve got the perfect formula for web content that wins.
Need help with content writing or SEO?
Let MAVIPS take the call. Take your content to the next level. Contact us to get started.
